We will ask Rolf for examples of why it doesn’t work if users can’t use it; how usability changed over time – is it still about “DialogDesign”; and is it worth to spend money on usability testing.
Rolf Molich owns and manages DialogDesign, a tiny Danish usability consultancy.
Rolf has worked with usability since 1984. Before that he worked as a successful software engineer.
Rolf is the co-inventor of the heuristic evaluation method (with Jakob Nielsen).
In 2014, Rolf received the UXPA Lifetime Achievement Award from the User Experience Professionals Association for his persistent work on the Comparative Usability Evaluation project, which has shed light upon how practitioners do usability testing in the real world.
Rolf not only talks about usability – he also attempts to practice it in his talks and workshops. He is particularly proud of the fact that his users – 250 students at the University of Copenhagen – named him ”Teacher of the Year” in 2014 for his usable and sometimes even humorous teaching style.
Rolf is vice president of the UXPA (www.uxpa.org), which develops and maintains the CPUX-certification
Victor Sokolovskiy, CommitEd, CoFounder
Miriam Dragina, UX designer from Digital Experience Team at Luxoft